American Films With English Subtitles – When Bong Joon-ho, the South Korean director of Parasite, accepted the Golden Globe for Best Foreign Language Film last month, he teased American moviegoers that a world of wonderful cinema awaited them in Hollywood.
“Once you clear the one-inch subtitle barrier, you’ll be introduced to many more wonderful films,” Bong said in his acceptance speech.
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In the United States, subtitled foreign language films rarely attract “parasites.” The film wowed audiences and critics alike, grossing more than $35 million as of Sunday, winning four Academy Awards and capping an outstanding awards season with a Best Picture Oscar. It was the first non-English language film to win the top prize in the Academy’s 92-year history
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It was a harrowing night for fans of foreign films in the United States, where moviegoers have traditionally preferred their favorite films in English. And some wondered: Are those inch-sized subtitles still a hindrance?
Prior to the release of Parasite, a thriller about class differences in South Korea, this was a sign that things were starting to change for subtitled entertainment in America. The film joins a small group of subtitled films that have achieved mainstream success in Hollywood over the past two decades, including Roma (2018), Pan Labyrinth (2006), Amelie (2001) and Crouching Tigers”. Hidden Dragon (2000), a Chinese drama that grossed $128 million, making it the highest-grossing foreign language film in the United States.
In the same period that streaming services have replaced network and cable television, closed captioning has gained a strong presence on small screens, from cellphones to televisions.
Researchers attribute the shift to two factors. The first was a 2016 rule by the Federal Communications Commission that required a TV show to be broadcast with closed captions if it was broadcast online or on a streaming service like Netflix or Hulu is published. The second reason is Netflix itself. With over 60 million paying subscribers, it is the most popular streaming platform in the US and the original content is available in languages other than English.
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More than 50 percent of Netflix’s audience is international, with German-speaking “Gaark” and Portuguese-speaking “3%”.
A Netflix spokesman pointed to “Narcos,” a series about Mexican and Colombian drug dealers. There are scenes in both Spanish and English and uses subtitles for Spanish dialogue, but that didn’t make the show popular, he said.
Those who don’t like subtitles often complain that they distract from what’s happening on screen, are difficult to pay attention to, or can feel like a chore to read when the plot is complicated. Some say dubbing, replacing the original dialogue with the audience’s speech, is an easier option
Watching a movie with subtitles is technically different, experts say.
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“When you watch a movie, a whole orchestra of events happens in your brain,” says Jeffrey Jacques, professor of psychology and neuroscience at the University of Washington.
“That information includes information about what the words are and how they are arranged, as well as pitch and amplitude, which reveals a lot about emotions,” he added.
What you need to read to understand what’s going on is using other parts of your brain, according to Tim Smith, associate professor of cognitive psychology at Birkbeck University of London.
However, there is no scientific evidence that additional cognitive load prevents people from slumping in front of the screen to read and watch a film with subtitles.
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In fact, the extra work won’t detract from the experience the film offers.
“When you watch a film with subtitles, you have to engage with the screen and form a stronger bond, but once you engage with it, you can have an experience like the language,” he said.
When it comes to subtitled movies, that’s what happens in your brain, and it’s what happens in the entertainment industry too.
In the 1930s, subtitles for foreign-language films became English explanatory titles Herman G. Weinberg, a man who translated more than 300 films during the Hollywood era, was portrayed in 1947 by The New Yorker, who described him as a “keeper of nuance”. He started with a literal translation from the original language and then worked from there
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“We’re more adapters than translators,” he told the Journal of the Work, which he and three of his assistants have done. “We’re not trying to lose wisdom, even if that means picking up the pace, because an American audience is going to hear a joke yelled in French and they’re dying not to fall for it.”
Weinberg received the superimposed title for the successful German film “Zui Herzen im Dreiartel-Tacht” or “Zwei Herzen im Walt Time”. The film is considered by many to be the first subtitled film for the US market
According to Carol O’Sullivan, a historian of film translation at the University of Bristol in the UK, subtitled foreign language films were marketable in America in the 1950s.
“There were two major viewerships for subtitled films,” he said. “They were either very well read or came from an immigrant community that spoke the language,” he said.
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Films from all over the world were mostly shown in New York at the time, and if they were successful there, they would be shown elsewhere, he said.
As American films became more experimental, diverse, and exciting in the 1970s, the market power of foreign language films decreased, O’Sullivan says, adding that not much has changed.
Cinema owners, from national chains to local independents, have never found a surefire formula for marketing a subtitled foreign language film.
About a decade ago, national theater chain AMC decided to show more subtitled films — and make money from it. To support this effort, the company hired Nicole Denson-Randolph as vice president of content strategy and inclusive programming.
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Despite the growing acceptance of subtitles, a film has to be appealing to make it to the American market, Denson-Randolph said.
“There are a couple of distributors that somehow figured out how to appeal to a younger mindset,” Denson-Randolph said. “Movies that can grab attention are very character driven.”
“To be successful in the American market, Parasite needed a huge marketing budget,” he said.
He said: “The film itself was good and the directing was great. It gets even harder if you don’t have a budget and are targeting a different audience. “
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In the last decade, Denson-Randolph has brought more subtitled foreign language films to American screens, some from China and some from Indian Bollywood.
“We show dozens of foreign language films each month, some on one screen, some on ten, while learning what our guests want to see,” said Denson-Randolph. code
“We’ve seen a lot of traders trying to create the same magic as ‘Parasite,'” he said. “But if you don’t know the audience, it’s difficult to work with them.”
“While subtitled films can’t compete with Hollywood on the market, they can on the level of cultural prestige,” he said. They have always been important in the cultural field. “
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In the past, cinemas were choosy about which films to show due to limited distribution. Many subtitled films required audiences to go to dedicated cinemas. But with digital distribution and streaming, foreign films have a great opportunity to reach a wider audience to make accessible
Today, Netflix adds subtitles in 28 languages to its content, allowing it to be marketed in different countries.
“We’re seeing a growing number of our members choosing shows and films that transcend borders and cultures,” said a Netflix spokesman.
“Watching a film with closed captions might require more brain activity, but it’s a great way to explore the world of cinema,” said Dennis Lim, director of film programming at Lincoln Center, a large independent theater in New York.
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“All you need is your eyes, your body and your cognitive system to stay focused,” said Jacques, a professor at the University of Washington. “You don’t need that much.”
A printed version of this article appears in the New York Edition, Section C, Page 1: Title Hurdles. Reprint Today’s Newspaper Subscribe all have English subtitles so you can follow the conversation and learn new words as you watch.
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