Lamborghini Urus Rental Near Me – You can get into a luxury Italian SUV for less than a trip to the movies. The catch? This is for 10 minutes
Once you hire a Lamborghini Urus, says Imran Azad, it pays to have an exit strategy. “First, make sure the driver has stopped at a hotspot, ie somewhere like Hans Crescent near Harrods. The windows should be rolled down while the music is playing. When you get out of the car, park and go back inside, for example to check your safe. Nothing left.
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“At the same time, a sloppily dressed driver may call you family or spouse and joke that you’re always leaving something behind. The point is to tell your friend or partner, especially onlookers, that needs to be shown. This is Harrods and the world of supercars is your world.”
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Imran tells me this from the back seat of the Urus he hired for a few minutes. The problem is that when it’s time for me to adopt a strategy, the only people watching are a bunch of builders known for their bullshit. I abandon my planned pickpocket routine and go to the other side of the car to chat with Imran and the driver, James, and I’m busy with his next deal, hoping I look like a billionaire businessman.
In fact, James Downham is not the driver, but the operations director of the company that owns the Urus. It’s called HYPR and describes itself as the Uber for supercars. In addition to the hot SUV, the company owns the Lamborghini Aventador, Mercedes-AMG G63 and Rolls-Royce Wraith. It only works in the Zone 1 area of central London.
Imran is a client; One of just 100 people accepted by the Downham company as members of its new exclusive travel service, each paying a monthly subscription of £100 including travel credits (a further 600 are expected to join). Prices start from £35 for a 10 minute journey on the G63.
The 20-year-old works with his father in property development and occasionally rents or pre-orders a HYPR supercar eight times a week. “I was bored with the traditional driver experience,” he says. “The HYPR is much more comfortable and the drivers know exactly where to drop you for maximum impact.”
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The Wraith is perfect for client meetings, he says, while the Aventador is great for trips to Harrods or Selfridges for treats like new shoes. Urus or G63 are the choice for evenings with friends in Berkeley Square, for example. For example, the Convoy feature in the HYPR app allows customers to reserve two Lambos for maximum exposure.
Apart from the excitement of coming in something like the Aventador, Imran believes the HYPR experience is value for money. “I could rent a Toyota Prius from Uber, but I’d only save myself £20,” he says. “Every well-connected contact I refer gives me a discount on my next trip.”
HYPR is the brainchild of 35-year-old entrepreneur Matt Blanchard, who created the company’s amazing app that mimics Uber in terms of features and functionality. He is an ordinary Liverpudlian who was inspired by his father to create a supercar hailing service.
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Blanchard says, “He was a car enthusiast, and shortly before he died, he told me that in the future, people wanted to rent, not own. I thought about that, and how car companies want to be seen as lifestyle brands. At a moment’s notice, the supercar the idea of renting was formed, but not to rent to anyone; instead to a young user who is active in the world of music, cinema, sports, fashion, etc. This is the entry point for people. to young people, hungry car brands to connect.
“The benefit to members is that with prices starting at just £35, HYPR gives young influencers a chance to experience the supercar and the culture around it. That is, if it’s a 20-something from Saudi Arabia and from Harrods If plab buys Palm Angel, maybe he. HYPR type too…”
With this vision of HYPR as a lifestyle brand, Blanchard and his small team (Downham and Chief Product Officer Humza Rajput) created a range of HYPR products, including hoodies, laptop cases, phone cases and key chains, now at Harrods there is.
Blanchard first had the idea for the supercar heeling service in 2018. He went to Downham, where he runs a supercar rental company as well as teaching weekend track races and more, to book a Lamborghini Huracan for an investor video he’s planning. shoot Downham liked the business idea, but even better, he realized he knew the perfect investor: a young UK-based pharmaceutical billionaire and racing driver. They showed him the film and the company’s business plan.
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“The film touched him on an emotional level,” says Blanchard. “He stuck around and has since proven himself to be a very patient and generous supporter.”
He had to be. It took just three months to build the HYPR app, and 12 months to get the company and vehicles approved by Transport for London. Each of its five drivers has a private hire license. Delay is keeping the young crowd entertained by offering free tours to HYPR, including Virgil Abloh (artistic director of Louis Vuitton), Alec Monopoly (street artist and car nut), Brothers Martinez (DJs and producers) and more. gave him time to increase his presence among the Sirchans. French Montana and Saint John rappers.
Downham bought the cars – all new and black. “We’re just in time,” he says, “because under new rules introduced by TfL in January 2020, public hire vehicles less than 18 months old must be zero-emissions. Those over 18 months must meet the Euro 6 standard. Fortunately, we can get 18-month-old Uruses and G63s out there in the future.
HYPR is a million miles away from a traditional chauffeur service. Drivers are dressed in black shirts and jeans, and the app’s comment box allows customers to specify the services they want, such as the music they want, how loud they want it to be, and whether or not they want door assistance. On this last point, drivers are encouraged to be hospitable and friendly, at least to give the impression to strangers that they and their passengers are mates.
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As for the engine’s final rev, Downham says it’s banned: “We’ll lose our TfL licence. The top speed is 3,500rpm.” Imran will only have to turn up the music.
HYPR is unique in the field with its Lamborghini and Mercedes-AMG cars. A trip from Selfridges to Harrods in a Urus costs around £40 (on top of a £100 monthly subscription). Meanwhile, if you don’t mind delaying it in an S-Class or Rolls-Royce, there are other app-based alternatives that don’t require a membership…
Addison Lee: The popular taxi company has added driving to its services, with a one-mile chauffeured lift from Selfridges to Harrods in an E-Class costing £27.50.
Uber Lux: This upscale service offers lifts in cars such as Bentley Flying Spurs, Range Rovers and Jaguar XJs. A trip from Selfridges to Harrods starts at £18.
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Wheely: Launched in London in 2017, Wheely offers a complete driving experience. Driving levels: Business (Mercedes-Benz E-Class), First (S-Class) and XL (Mercedes-Benz V-Class). Selfridges to Harrods from £16.
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